Packaging Graphics Offering Enhanced Scented Printing Capability

Rub’nSmell works this way: The scent is contained within thousands of microscopic urethane nanocapsules and activated when rubbed. The product has an unlimited life cycle that remains dormant until called into action. The capsules are set in a varnish stage of the print process, applied inline as a fifth color or coating. Transparent and non-obtrusive, they are usually applied over graphics in one of several print treatments: heat set and sheetfed overprint varnish; aqueous coating for offset; flexo and silkscreen applications; gravure overprint varnish or as a UV and EB overprint varnish.