Packaging Graphics Offering Enhanced Scented Printing Capability

Gilmartin oversees a unique, 300,000 square-foot facility with plenty of press capability. It includes a 40˝, custom-designed press that measures 127 feet long, prints up to 10 colors and has multiple coating units. He said customers are not limited to using just one scent per sheet.

“These capsules are so small, we have the capability to offer a combination of possibilities to customers. Because of their size, the cost to do something like this is less than traditional methods,” Gilmartin expalined. ”Having a scented varnish adds value and interest to plenty of products and printed promotional items. I would expect some companies to start breaking with tradition and applying it to everything from bookmarks, coupons, handouts and fliers to lottery tickets and scratch off game cards, as well as gift wrap.”