Packaging is the Next Frontier for Digital Technologies

The biggest problem has been that most cartons and film packaging have been produced in huge quantities because production of food or packaged goods depends on economies of scale and big production runs. However, fierce competition for consumer attention in the mature economies is driving FMCG (fast moving consumer goods) producers to use more promotion on package marketing and more special versions to develop ever more niche brands and to bring products to market faster in order to grab the consumer’s attention.