Packaging is the Next Frontier for Digital Technologies

All this means shorter print runs and faster turnarounds, the same forces that have expanded the market for digital printing elsewhere in the print world. Add in a massive drive to reduce over production—both from the point of view of cost and a desire to reduce environmental impact—and the forces are coming into position to make digital print for packaging highly viable. The same bell curve will apply: digital print for test marketing and use in the launch phase, which then gives way to conventional production as volumes increase and back to digital for the long tail effect.