Packaging is the Next Frontier for Digital Technologies

Chocolates on demand
This is where Irongate, a UK digital print and marketing services company operating Xerox presses, has been successful. It has set up a web-to-print portal in collaboration with chocolatier Thorntons. A customer can come on the Thorntons website and personalize a gift box of chocolates, selecting the flavors and styles and uploading an image and personal message. It has been a huge success, running at 3,500 boxes a each week leading up to Christmas and 1,000 in the week ahead of Valentine’s Day. The “create your own chocolate box” promotion continues to be a key part of the Thorntons e-commerce offering.