Packaging is the Next Frontier for Digital Technologies

While more sophisticated than many examples, the use of quality packaging to make a product stand out is a sweet spot for digital printing. Xeikon has been a leader in digital print for packaging and says that confectionery is ideal. “It allows bakers to create boxes that are branded with their store and that are versioned for special days—Mother’s Day, Easter and so on. They are selling a premium product, so the price of the carton is less sensitive,” says Filip Weymans, business development manager.