Packaging is the Next Frontier for Digital Technologies

“Pharmaceutical is a big driver of digital packaging,” Weymans continues, “helped by changes in legislation that drive companies to short-run production.”

A U.S. proposal that every pharmaceutical pack be personalized to the patient has been dropped, but traceability to overcome counterfeiting remains a driver of digital production. However, while pharmaceutical has always been high on the prospect list for conversion to digital, and a number of pharmaceutical carton printers installed digital presses, these were soon found to be unable to deliver the colour quality needed and the print resolution fell short of that needed to reproduce the curved text and logos that litho had no problem with.