Packaging is the Next Frontier for Digital Technologies

The breakthrough, according to Weymans, has come with better print resolution. In Xeikon’s case, stepping up from 800-dpi to 1,200-dpi printing, allowing digital presses to reproduce the smooth curves on text and corporate logos.

One of the key customers following this step forward became Odyssey Digital Printing in Tulsa, OK. Xeikon pointed Achushnet towards this company when it asked the press supplier about how to print short runs of golf ball packaging. Each sleeve can hold three balls, and eight years ago could only be ordered in batches of more than 1,000. With the switch to digital printing, this has changed. Now a golf course can order balls that carry the course’s name and can sell balls that are branded to suit corporate golf day events or competitions.