Packaging is the Next Frontier for Digital Technologies

ElectroInk technology has proved that it can handle a wide range of substrates through the web-fed label presses. “We see the opportunity in pharmaceutical, in test marketing and for event based marketing where specialist and custom versions of packaging are needed,” Bar-Shany says. “We think that the format is wide enough for most applications, so we think that there’s a sensible opportunity and that digitally printed packaging is today where labels were a few years back.”