Packaging is the Next Frontier for Digital Technologies

Traditional ways to produce packaging generate huge volumes of waste, as up to 20 percent of printed material can become obsolete before it is used. Frequent promotions and shorter product life cycles only exacerbate the problem, unless companies can order just in time or closer to the point of use. Both favor digital production methods. Then there is the opportunity presented by personalization, as a means of customer engagement and as identification in pharmaceutical applications, for example.