Packaging is the Next Frontier for Digital Technologies

The future is short
The drive is toward ever shorter production batches. This suits the needs of marketing departments in the consumer product companies, and it suits the needs of their corporate social responsibility programs because shorter runs mean less waste and a lesser environmental impact. Consumers in smaller countries do not want to see the same packaging as a customer in North America, but want to buy something in their own language with imagery that fits their lifestyles. All this drives toward tighter supply chains with shorter print orders.