Packaging is the Next Frontier for Digital Technologies

Size of market
Alon Bar-Shany, vice president and general manager of HP’s Indigo division, reckons that digitally printed packaging can take the same 10-percent share of the market that it has in label printing. Already, HP Indigo presses are being used in flexible packaging and carton printing, but it is very early days. HP will be unveiling significant moves by drupa and will have presses in place at major flexo and carton printers before then.