Packaging is the Next Frontier for Digital Technologies

The prize is worth the effort. The worldwide market for digitally printed foils, cartons and labels stood at just €2.5 billion in 2009, the vast majority of this from labels. The world packaging market is currently valued at $429 billion according to Pike Research and is expected to surpass $500 billion in sales within five years. Paper and paper-based packaging are the largest sectors, with more than 40 percent of the global packaging market.