PADGETT PRINTING — DESTINATION: DIGITAL

Don’t tell David Torok that the world of commercial printing isn’t viewed as a commodity. The president of Dallas-based Padgett Printing is all too aware of the perception given to an industry once known as a craft, sprinkled profusely with seasoned craftsmen, all but eroded by bottom-line pricing, reverse auctions and print buyers willing to forego longstanding relationships with trusted print providers.