PADGETT PRINTING — DESTINATION: DIGITAL

One customer, which generated $1.8 million in digital-based sales five years ago—a figure that is decreasing—is now bringing about $4 million in offset work to the printer. Padgett’s largest offset customer three years ago is now its biggest digital customer.

Digital color has come a long way at Padgett Printing. Where once the ratio of black-and-white to color work was 15:1, the printer now counts 30 percent black-and-white, 65 percent full color and 5 percent spot color. And where once a lion’s share of the product load consisted of high-end marketing and advertising collateral, more than half of its business is now direct mail jobs.