PADGETT PRINTING — DESTINATION: DIGITAL

“Over the last six years, we’ve kissed every frog in the pond trying to find those types of salespeople,” Torok notes.

Despite the anticipated warts, a few princes have emerged. “Obviously, the results are showing it,” he says. “Our digital sales were up 23 percent last year. It’s now more than 10 percent of our business, and I’d like to see it become 15 to 20 percent.”