Pageflex Completes Reorganization, Showcasing Solutions for Printing and Marketing Automation at GRAPH EXPO

MARLBOROUGH, MA—September 6, 2011—Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable-data publishing and Web-to-print solutions, has announced that a year after acquiring the iWay platform and customer base, and after management changes, the organization has addressed performance issues with the iWay product, reaffirmed its commitment to supporting customers, and defined its vision for the future.

Pinhas Romik, who became Pageflex general manager in March and has led the reorganization through this change, commented, “This past year, we have worked hard to make Pageflex a worldwide leader in providing marketing and print automation tools that enable thousands of businesses to improve their efficiency and reach broader markets. Our work has paid off, and the combination of our technology, experience, and large customer base uniquely position Pageflex to best meet the demands of this market.”

At the upcoming GRAPH EXPO conference, the organization will highlight Pageflex as the provider with the broadest range of technologies designed to advance the business goals of companies requiring printing and marketing automation. Only Pageflex has the products, partnerships, and vision to enable printers and marketing service providers to thrive - today and in the future. Pageflex will be showcasing its range of current solutions and discussing future developments in booth #3861 at GRAPH EXPO, being held Sept. 11-14, 2011 at McCormick Place, Chicago.