Pageflex Completes Reorganization, Showcasing Solutions for Printing and Marketing Automation at GRAPH EXPO

MARLBOROUGH, MA—September 6, 2011—Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable-data publishing and Web-to-print solutions, has announced that a year after acquiring the iWay platform and customer base, and after management changes, the organization has addressed performance issues with the iWay product, reaffirmed its commitment to supporting customers, and defined its vision for the future.

Pinhas Romik, who became Pageflex general manager in March and has led the reorganization through this change, commented, “This past year, we have worked hard to make Pageflex a worldwide leader in providing marketing and print automation tools that enable thousands of businesses to improve their efficiency and reach broader markets. Our work has paid off, and the combination of our technology, experience, and large customer base uniquely position Pageflex to best meet the demands of this market.”

At the upcoming GRAPH EXPO conference, the organization will highlight Pageflex as the provider with the broadest range of technologies designed to advance the business goals of companies requiring printing and marketing automation. Only Pageflex has the products, partnerships, and vision to enable printers and marketing service providers to thrive - today and in the future. Pageflex will be showcasing its range of current solutions and discussing future developments in booth #3861 at GRAPH EXPO, being held Sept. 11-14, 2011 at McCormick Place, Chicago.

Products
For nearly 15 years, Pageflex technology has given print service providers, marketing service providers, and corporate marketing departments the technology they need to create and produce a range of highly customized marketing materials. Pageflex has helped thousands of customers expand their businesses by adding new services and increasing production efficiencies.

One such customer is Page Technology Group, a specialized web development firm that provides clients in printing, marketing, and financial services industries with highly customized solutions to solve their business problems.

Says Page Technology Group Partner Richard Spencer, “For our business to be successful, we needed a technology that provides us with both a solid technical foundation and the flexibility we need to develop the customized solutions our clients require. Pageflex gives us both. And as we grow, Pageflex continues to grow with us—they are a valued partner in helping us create a successful business.”

Page Technology Group will be showing its services in booth #252 at GRAPH EXPO.

The acquisition of the iWay technology in 2010 added a new dimension to the Pageflex product line. After extensive development efforts, Pageflex iWay is now a stable, robust technology used by printers around the world to reach more markets and customers through the web. Pageflex iWay increases the productivity of printing organizations through the automaton of critical business and administrative functions.

The expanded Pageflex product line provides the most comprehensive range of solutions for printing and marketing automation available from any vendor. Pageflex has the technology that enables print service providers and marketing service providers to grow their revenue without increasing their overhead.

Partnerships
In the past year, Pageflex has developed the OEM relationships, including HP and Xerox, that it acquired with the acquisition of iWay. This effort, combined with the company’s ongoing direct sales efforts, expands the use of Pageflex software worldwide.

Vision
In the past year, Pageflex has stabilized the Pageflex iWay product and made enhancements to Pageflex Storefront and Pageflex Server technologies. The company has also been looking to the future—developing new products, partnerships and opportunities to better serve its current large customer base and expand into new markets:

• Pageflex will continue to develop and support both the iWay and Storefront products. In addition, the company is developing an integration to connect Pageflex iWay with Pageflex Storefront. This integrated solution will enable customers that have invested in either product to seamlessly expand their business capabilities by utilizing the unique functionality in the other product as well. It will be released at drupa 2012.

• In November, Pageflex will host the 2011 Pageflex User Conference. This event will bring together customers, partners, and Pageflex employees worldwide in an interactive forum in Boston that is sure to spark ideas and inspiration for how both the Pageflex and customer organizations move forward into the future.

• At GRAPH EXPO, Pageflex will make a series of key announcements on new developments including a product announcement on mobile-to-print, new products, and new significant partnerships.

About Pageflex
Pageflex pioneered the concepts of variable data and web-to-print storefronts, and has expanded to offer software for multi-channel campaign management, dynamic publishing,and back-end production automation. Pageflex solutions use the patented Pageflex variable publishing engine and Adobe InDesign.

Pageflex enables companies across the globe to communicate their marketing messages more easily and effectively. The award-winning Pageflex product line sets the standard for excellence and innovation in targeted marketing and brand management. Pageflex offers the ability to personalize any form of communication in print, e-mail or on the Web.

Source: Pageflex.