Pantone Unveils Goe System with Over 2,000 New Colors

“The original PANTONE MATCHING SYSTEM was designed to meet the needs of an industry that was functioning without a precise and reliable way to communicate color,” explained Richard Herbert, president of Pantone, Inc. “The PANTONE Goe System works in concert with the PANTONE MATCHING SYSTEM to empower everyone in the creative and production process with a simpler, more complete, user-friendly workflow from the moment of inspiration to the realization of a finished project. Just as the original System enabled the industry to step into its future, PANTONE Goe will impel designers and printers to stay competitive and versatile in today’s challenging and evolving marketplace.”