Pantone and X-Rite Introduce the PantoneLIVE Tool for Brand Management

Brand color data, equivalent to a digital color swatch, is stored in a secure, cloud-based portal that lets brand owners and other approved members of the supply chain manage digital rights and facilitate color communication across all materials in the production process. This centralized color communication process promotes consistency and helps achieve speed to market efficiencies from initial design to final production. The portal also provides direction to suppliers to meet brand requirements related to color quality.