Pantone and X-Rite Introduce the PantoneLIVE Tool for Brand Management

While accurate color is important to the brand identity of consumer packaged goods, protecting brand integrity in the pharmaceutical industry is crucial as counterfeit drugs put the health of consumers at risk. Chesapeake, a global producer of consumer packaging for many of the world’s leading pharmaceutical companies, turned to PantoneLIVE to increase consistency in its customers’ packaging. When it comes to pharmaceuticals and over-the-counter medications, even the slightest variation in packaging color can make a product suspect and the brand vulnerable to counterfeiting.