Paparozzi on the State of the Industry
- What we really should be asking clients.
- How to calculate a “customer effort score” and why it’s important.
- Striking the right balance between past, present, and future.
- How to make critical business decisions more effectively.
- Taming the future by reading “weak signals.”
“Our industry is not simply changing, it is being redefined by history’s Third Great Economic Revolution,” says Paparozzi. “And not just our technology, but our clients and competition, labor force and critical skills, value proposition, and everything else that matters. This revolution exempts no one. There is no waiting it out. And although it is expanding our gamut of opportunities—both inside and outside print—it is also shrinking our margin for error. There are essential steps—‘must-dos,’ we call them at Idealliance—which companies of any type and size can take to capture the revolution’s opportunities.”
Andrew D. Paparozzi is the Chief Economist for Idealliance. His responsibilities include preparing the association’s State of the Industry Series, a set of timely, authoritative reports on the graphic communications industry’s performance, prospects and defining issues, and “Must-Do’s,” or actions to help graphic communications companies grow profitably. His most important responsibility, however, is being an observer of our industry, listening carefully to the issues and concerns of company owners, executives, and managers. Paparozzi joined NAPL, Idealliance’s predecessor, in February 1984. He was previously employed by the New School for Social Research, where he analyzed the United States Department of Agriculture’s Food Stamp Program, and the New York Metropolitan Transportation Authority, where he developed a reduced-fare program for low-income riders of New York City’s public transportation system. Paparozzi has also taught mathematics, statistics, and economics at various colleges.
