Paper Buyers Catch "e-Wave"

"At first, we thought specific grades would lend themselves toward our model and we thought that we'd have to focus on those grades," notes Colin Carroll, North American director of sales strategy at PaperExchange.com. "What we found, though, is that buyers have come in across every printing and product segment. We've come to understand that all printing and writing grades are a good fit for our site. We are working to fundamentally improve the efficiency of the market. Initially, we thought coated rolls, or just rolls, would be the large sellers because people order them in truckload quantities. And certainly we arrange many truckload, railcar and larger transactions. But we've also had people successfully buy and sell quantities as small as a skid or two.