Paper Buyers Catch "e-Wave"

Obviously, not all buyers and sellers of paper are tuned into the latest technologies, and when they do hear about Internet companies such as PaperExchange, a lack of information can prohibit new relationships. It's part of Carroll's job to knock on as many doors as possible.

"One common misperception is that PaperExchange.com is an auction site, which it is not," he says. "An auction carries an obligation for both parties. It is the simple minimization or maximization of one variable, and that's price."