Paper Cutters — Honing a Competitive Edge

While safety still is an important factor in the decision to buy a new cutter, it is an advantage more or less shared by all state-of-the-art models compared to older machines. It is in the area of productivity where the real points of product differentiation can be found, both in terms of the features offered and the capabilities in which buyers are looking to invest. Competitive advantages can be gained from the capabilities of the cutter itself, and/or by building a broader system that may integrate a jogger, stack lift, unloader, bundler, etc.