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Considering the vested time and money in the printed product, quality of cut is greatly underscored. "Typically, 80 percent to 90 percent of all costs are already in the printed sheets before it is to be cut," Kuehl notes. "This includes estimator and customer service costs, prepress time, press time, ink, paper, etc. It is imperative to have a high-quality cutter and a good operator who does not have to do too much physical work to ensure precision cutting and handling so the job doesn't have to be reprinted.
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