Green Printing — Pulp (Non) Fiction: Fighting for Our Forests
Pictorial Offset (Carlstadt, NJ) and Sandy Alexander (Clifton, NJ) are two large commercial printers that are leading the way. Jon Fogel, senior vice president at Sandy Alexander, reports that the company is not only FSC certified, but also that its electricity is 100 percent wind powered. At Pictorial, Lester Samuels, managing partner, notes that awareness at corporations and advertisers has increased dramatically. “Pictorial Offset was the first commercial printer in the greater New York area to become FSC certified in 2004, and carbon neutral and SFI chain-of-custody certified in 2006,” he says. “Since leading this initiative, Pictorial has realized more than $5 million in new and incremental revenues directly attributable to its environmental activism.”
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
