Green Printing — Pulp (Non) Fiction: Fighting for Our Forests
These are excellent questions, and clearly it’s not just about recycling. Fortunately, help is on the way.
Three years ago, I conducted market research on environmentally preferred papers (EPP). I went to Seattle because I expected the Pacific Northwest to be especially sensitive to environmental issues but, even there, I found that the awareness of environmentally friendly papers was very limited. People knew about recycled paper, but said it was lower quality and higher priced. Beyond that, there wasn’t much awareness.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
