Surviving the Sustainability Maze
Remember the good old days when life used to be simple and relaxed? I am not talking about farming a few centuries ago, but about the printing industry—and, more specifically, paper.
No one questioned your paper choice on an ecological basis 20 years ago. There was virgin paper and virgin paper, and that was that. Then came the recycling wave (not the first surge in the ’70s, when you could hardly print on recycled papers, but the ’90s wave). Then there was a “real” choice—virgin or recycled—and often at a premium price.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
