Surviving the Sustainability Maze
You might feel inundated with all these certifications, but they are here to ensure that you and your customer get what you pay for—that any claims made are rightful, and that you truly do your bit for the environment.
Using the right labels. “Do I have to apply in order to use a recycled logo on the back of my printed piece?” This was only one of many “basic” questions we received from hundreds in a recent survey of the readers of our e-newsletter, revealing that there is still a cause for confusion on various levels. Possibly the biggest uncertainty is around the use of FSC (Forest Stewardship Council) logos.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
