Surviving the Sustainability Maze
But, all this still seems like the good old days compared to the choices we have today. Virgin, recycled, post-consumer, FSC- and SFI-certified...It’s enough to make your head spin.
Even though many paper mills have been talking about these issues for a while, overall, there is still a lot of confusion. And, if you think you are confused, meet your clients—the designers and print buyers who want to “do the right thing,” either from their own environmental concerns or because their companies have an environmental policy.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
