Surviving the Sustainability Maze
Build on trust. Webster’s definition of a client is a person that you guide, care and protect.
A recent survey by a prominent U.S. design magazine showed that more than 80 percent of designers like to think they are in charge of the paper decision. But you and I know, that when it comes down to it, they rely on you—the printer—to help them make these choices...choices that are good for the environment and make their design look outstanding.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
