Surviving the Sustainability Maze
We all know that it is better to have facts than to assume anything. We want to know how much PCW is really used to make a sheet. Don’t wait until your client asks or after the job has been printed. Have the facts ready ahead of time. As the quality of recycled papers has increased dramatically over the last few years, you will be hard-pressed to tell the difference between a virgin and a recycled sheet. And, with more and more recycled papers being sold, their prices have come down dramatically to compete head-to-head with virgin papers.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
