Paper Forecast — Calm Seas Ahead

"The economy does seem to be slowing, and that impacts the paper market greatly. The economic peaks and valleys could be a real issue for us in the future. It all depends on whether we see a major softening in the economy," he explains.

Paparozzi believes that printers will see a smooth landing, but he does warn that printers need to pay close attention to the strength of the overall economy. "Printers will really need to tune into what the economy is doing. For the first time in five years, we have to watch the economy closely. In my opinion, that dominates every other consideration. Printers should recognize that the economy is going to slow. We'd all do well to listen and prepare for it—and that's really the issue."