Paper Forecast — Calm Seas Ahead

Then suddenly things changed.

"In April, we started to see a move in the other direction—and the drop was rather substantial and dramatic," Paparozzi describes. In April, 76.3 percent of those polled reported that prices were rising. In May, that number dipped again, to 69.5 percent. Then in June, the number of printers reporting rising paper prices fell yet again to 53.3 percent. Finally, in July, the number dropped below 50 percent, to just 45.1 percent reporting that paper prices were rising. In just four short months, the NAPL recorded a 35.5 percent drop in the number of printers reporting higher paper prices.