Paper Grades — Refocusing on Recycled

"Over the past several years since we introduced the Green Print program, we have seen a steady interest in recycled paper," assesses Sternau.

"The burning issue of the day doesn't stay with us for decades," he muses. "Recycling is not quite a hot topic because it's been around so long."

However, with federal agencies upping their recycled fiber content and corporate America embracing environmentally friendly images, the popularity of recycled paper grades may just be warming up. Sternau also points out another demographic with a determined interest in recycling—the consumers and print buyers of tomorrow. Wheal-Grace works with elementary school students, introducing them to recycled paper.