Paper Market Forecast — Outlook Turns Bearish

The Shift Is On

Sutton contends that the market for SC printing papers is on the verge of shifting in the producer's favor, with higher prices likely to follow. He attributes this sea change to reduced supplier capacity, fewer European imports and stronger domestic demand. On that latter point, the Pulp and Paper Products Council (PPPC) reports that North American demand for SC-A papers increased by 12.8 percent in the first two month of 2004 alone.