Paper Market Forecast — Outlook Turns Bearish

Before considering the evidence that supports the forecast of rising prices, there's a potentially more troubling wrinkle to the story that should be pointed out.

"It is highly unlikely that printers will be able to pass any increases in their costs onto clients," contends Andrew Paparozzi, vice president and chief economist at the National Association of Printing Leadership in Paramus, NJ. "That's because costs—including paper prices, labor and the like—are beginning to rise before we are seeing any rebound in pricing power."