Paper Market Outlook — Stocks Are on the Rise

Regardless of the current conditions in the paper market, Malloy's advice to customers remains consistent, adds Joe Upton, vice president of sales and marketing. "To ensure paper is available for your work, try to preschedule jobs as far in advance as possible," he summarizes.

Upton believes publishers and other print buyers may have gotten too accustomed to the market conditions in 2001 through 2003. Slack demand meant paper and press time were readily available, even for rush orders, he points out.