Paper Market Update — Paper Industry Strikes Out

Lane Press' customer base also stood to bear some brunt of any fallout from the recent paper market travails. The Burlington, VT, printer specializes in short- to medium-run magazines, but also produces catalogs. Its "Paper Prophet" briefings keep clients updated on the consumable.

According to Tracey Moran, marketing manager, the company's strategy for dealing with uncertainty in paper pricing and availability is to "keep customers informed with paper market analysis and trend data, work diligently to ensure supply and push back on price increases. Our customers benefit from our policy of full disclosure about paper pricing and availability, and our excellent relationships with the mills," she says.