Color Inkjet Printing: Inkjet’s Web Paper Pursuit
As noted, the two areas that are finding the most immediate traction are books and direct mail. For books, waste factors are high, logistics are expensive and returns remain a major factor. Digital solves these problems and, even though paper costs may be a bit higher, the economics remain favorable. Bradshaw notes that this is not about going into a bookstore or ordering online and getting a copy printed on the spot. Rather, these presses can efficiently produce medium-length runs, keeping the cost low, while slashing inventory and logistics costs.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.