The range of papers suitable for continuous-feed inkjet printing continues to expand. Still, market penetration for high-speed production inkjet remains low as challenges remain for high ink coverage, high-quality graphics applications. "The industry needs to take a step back," suggests Schilling. "More collaboration. Better understanding of the needs of the commercial printer and commercial print buyer." The market is experiencing strong growth as challenges with ink and paper are being met every day as the industry develops a deeper understanding of the value proposition for continuous-feed inkjet. Consultative selling is essential, not only for paper mills, but also for printers, to sell the value proposition and also to better understand the market needs. PI
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Knowâ„¢ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.