Paper Outlook — No Woe, Status Quo

Keep It Light
Coming from an on-demand, short-run printing perspective, Kelty discourages customers from becoming more aggressive in the quantities they order. XYAN's just-in-time practices, she notes, should discourage that.

"The pricing of paper shouldn't affect the quantities our customers are ordering if we are doing our job," Kelty stresses. "We try to show customers the disadvantages from an overall cost perspective of stockpiling and managing large inventories of documents. In addition, there are many issues involving waste obsolescence that companies overlook when they just consider the cost per page. We point out the advantages of printing just what's needed, when and where it's needed, then reprinting on-demand as required."