Paper Outlook — Paper Trails Economy

Hohol doesn't see European imports being a big market factor, however, especially since the major producers now own significant local capacity. "Imports hurt their own business," he explains. "Historically, imports have averaged only about eight percent of total North American demand."

While paper pricing and availability may not be pressing issues at the moment, there still are opportunities for printers to provide related educational resources to their customers. Dome Printing, for example, has addressed paper basics as part of its regular technical seminar series.