Paper Outlook — Paper Trails Economy

According to Nancy Wiggins, Banta's marketing communications manager, the printer's Webinars (which are intended to last one hour) provide a way to reach customers and prospects who are unable to attend a seminar in person. They also offer a way to provide training and education with a short commitment of time and are very cost-effective for Banta and participants. "We're even recording the Webinars and posting them on a Web server so anyone can access replays at any time," she adds.