Paper Outlook — Prices Are Going Soft

C. Stephenson Gillispie Jr., chairman, president and CEO of Cadmus Communications, concurs that prices will remain flat—or even decline—given the influx of paper from Europe and Asia. His company is following key indicators to evaluate the long-term market impact.

"We'll watch for a decline in imports from Europe, since Europe is sending supplies to Asia that, in turn, are being sent to the United States," Gillispie points out. "And, we'll closely follow the strategies of domestic mills to see if they shut down machines to reduce inventory."