Paper Outlook for Q2 — Prices Holding Through Spring

Since the hikes have been incremental, they may appear non-threatening. However, it is advisable to keep a sharp eye on price increases—no matter how small.

Cautious Forecasting
"Given the competitiveness of the printing industry and the degree of pressure on profitability, even seemingly modest increases in key operating costs like paper can be a problem in the industry," explains Andrew Paparozzi, chief economist for the NAPL (National Association of Printers and Lithographers.)