Paper — Price Hikes Blindside Printers!

Andy Paparozzi could see the price increases slowly making their way into the mainstream. The chief economist for the National Association for Printing Leadership (NAPL) conducts a monthly study that gauges the percentage of printers who feel prices are rising, falling or stable, and also asks if availability is higher or lower than it was three months ago. Last Sep-tember, only 8.6 percent of printers felt prices were rising. That figure rose steadily to 25.5 percent this past March and to 33 percent in May. For July, however, that figure ballooned to a whopping 60 percent.