Paper Specification — Simplifying Selection

And although a rare occurrence, total specification control could make it feasible for unscrupulous printers to overcharge clients by substituting a lesser-quality paper for the one(s) originally cited.

* Partnership promotes success. Collaboration early on in the planning and prepress stages helps avoid potential problems and allows artists to capitalize on the most efficient ways to design a stellar printed piece. Printers can offer specification advice based on their knowledge of pricing, supply and runnability, while designers are free to voice their concerns and preferences.