Paper — Stockpiling Isn't the Solution

"We want to make sure that we continue to educate our customers, to stress that there's no need to do anything different," Pratt says. "It's important that we continuously assess demand patterns throughout 1999 and be prepared for any changes that might occur."

It is the fear of the unknown that has many members of the business community fumbling around in the dark. What does seem certain is that if there is any substantial damage—delivery disruptions, for example—a shortage in paper may be the least of the printers' or print customers' problems.